This is the latest work on client centric business models for Swiss private banks. It will appear to be obvious, simple, too simple in fact. Our research shows that, whereas some Swiss private banks have made huge strides toward becoming more client centric, there are still “miles to go before they sleep”. In fact, most Swiss banks do not have the horsepower to pursue all three models simultaneously, and are best advised to focus on the advisory stream, streamlining their product and service offering, while enhancing their distribution and communication channels significantly via social media, and e-channels.
Part 2 of the research will focus on human capital and communications aspects needed to enhance each of these models.
Part 3 of the research will focus on a combined model for the top 4 Swiss private banks and provide a review of their progress on the combined model.